Jim Taul's Original Gym Towel

Every year, over 500k men throw in their towel. So Jim Taul is making gym towels so nice you won’t want to.

For Men’s Mental Health Month 2026, we’re starting small with 89 limited-edition gym towels. Nothing fancy. Just simple, soft towels for people in tough rounds.

Jim asks just two things when you buy a Taul: Firstly, he asks that you always wipe your brow instead of throwing in the towel. Secondly, if you ever see anyone else with a Jim Taul Gym Towel, it's your sign to give them a simple fist bump and say hi.

Sparked by men’s mental health but here for everyone, this project aims to raise awareness, build a community of support, and fund further creative work that aims to uplift and inspire us all.

When life gets tough, grab your Jim Taul.

50cm × 90cm. Colibri. 100% cotton.